A Few Things To Consider When Crafting a Launch Plan

Launching an organization is a monumental task that comes with its own set of challenges and opportunities. One of the most crucial aspects—which is often underestimated—is a well-thought-out strategic communications plan. A well-structured plan can not only create buzz, but also set the stage for your organization’s mission, culture, and future endeavors. Here are a […]

Five Pillars for a Robust Communications Strategy: Insights from Petkanas Strategies

In a world awash with information, having a strong communications strategy is not just an option—it’s a necessity. Whether you’re an advocacy organization, a non-profit, or a political campaign, effective communications can be the catalyst that transforms your mission from an idea into impact. Here at Petkanas Strategies, led by veteran Democratic strategist Zac Petkanas, […]

Meet Zac Petkanas: President of Petkanas Strategies

A Veteran Strategist With 15+ Years Of Experience Zac Petkanas, President of Petkanas Strategies, is a highly-regarded leader in the field of strategic communications, with more than 15 years of on-the-ground experience on Capitol Hill and across presidential, Senate, congressional, gubernatorial, and advocacy campaigns. He served as Director of Rapid Response for Hillary Clinton’s 2016 […]

Our Approach: Tailored Strategies, Effective Communication, and Proven Experience

The Driving Force: Smart, Innovative Strategy In the rapidly evolving world of strategic communications, one element remains constant—the need for smart and innovative strategy. At Petkanas Strategies, we believe that no two clients are alike—the right strategy is tailored to our clients’ unique needs to create meaningful impact. Whether you’re an issue advocacy group targeting […]

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