WHAT WE DO

Strategic Planning & Execution

Smart, innovative strategy should drive everything. No two clients are alike. So no two strategies are the same. That’s why we work together with each client to identify specific goals and develop tailored action plans. Then we help get it done.

Message
Development

Whether you’re an issue advocacy group looking to reach the constituents of specific lawmakers back home or a non-profit focused on building your narrative from scratch, we will help craft your message with precision and get it to the people who need to hear it.

Crisis Communications & Rapid Response

Whether facing a challenging situation that needs to be neutralized or driving an issue campaign in a media environment that changes minute-by-minute, we are experts at effectively communicating in high stakes environments because we've done it countless times before.

Earned Media Execution, Booking & Training

It’s never been harder to break through than in the current media environment. It takes careful planning, cultivated media relationships, flexibility to jump at the right moment and the calculated bravery to differentiate yourself from the pack. We have you covered.

Who We Are

WHO WE ARE

About Zac Petkanas

Zac Petkanas is a veteran Democratic strategist and messaging expert with more than a decade experience in competitive federal and state campaigns. Petkanas served as Director of Rapid Response for Hillary Clinton’s 2016 campaign and communications director for Senate Majority Leader Harry Reid.

Following the 2016 election, he was asked to build the acclaimed Trump War Room at the Democratic National Committee to hold the new administration accountable through its first 100 days.

Petkanas is a frequent commentator on cable news and appears regularly in the New York Times, Washington Post, Associated Press and many other major media outlets

Our Experience

Zac has spent years in the trenches working in the halls of Congress, on the campaign trail and with non-profits. He cut his teeth in fast-paced, high stakes environments crafting winning strategies that break messages through the noise and stop crises in their tracks.

Whether it's building a “war room”, delivering talking points to stakeholders, handling press logistics, leading media trainings or designing a hard hitting digital campaign, Zac brings years of experience to the table to get it done right.