A Veteran Strategist with Proven Results
Zac Petkanas, President of Petkanas Strategies, is a highly-regarded leader in the field of strategic communications, with a particular focus on the progressive and Democratic landscape. With more than 15 years of in-depth experience across presidential, Senate, congressional, gubernatorial, and advocacy campaigns, Zac has mastered the art of crafting messages that not only resonate with audiences, but also incites meaningful action.
A Stellar Track Record
Zac served as the Director of Rapid Response for Hillary Clinton’s 2016 campaign and held the position of Communications Director for Senate Majority Leader Harry Reid. Following that, he played a crucial role in establishing the Trump War Room at the Democratic National Committee, a groundbreaking initiative designed to hold the newly elected administration accountable during its first 100 days.
A Trusted Voice in Media
In addition to his tactical roles, Zac is a frequent voice in the media, appearing as a commentator on cable news and contributing to major publications such as The New York Times, The Washington Post, and the Associated Press. His insights are lauded for their depth, precision, and actionable intelligence.
A Wealth of Tactical Experience
Zac is a seasoned tactician—whether he’s constructing war rooms around significant issues like the COVID-19 pandemic, the Mueller Report, and both Trump impeachments, or steering the logistics of high-profile media campaigns—Zac brings a treasure trove of practical experience to help messages break through the noise and preemptively neutralizing crises.
An Advisor to Progressive Causes
Over the years, Zac has lent his strategic expertise to a wide array of progressive organizations, including but not limited to End Citizens United, America’s Voice, Protect Our Care, Stand Up America, Democracy 21, Public Citizen, The Hub Project, Defend Democracy Project, and Building Back Together. His counsel has consistently proven to be instrumental in shaping campaigns that yield impactful results.
The Petkanas Strategies Difference
What sets Petkanas Strategies apart is our reliable strategic support for your communications programs, backed by Zac’s 15-plus years of experience in the field of communications and his smart team of operatives. When you collaborate with Petkanas Strategies, you gain more than a consultant—you gain a strategic partner vested in your success, capable of thinking about your brand’s long-term trajectory as well as immediate challenges.
In a world where effective communication can be the determining factor between the success and failure of a campaign, Zac Petkanas is the strategist you want in your corner. He and his firm doesn’t just formulate plans; he implements them. They don’t merely offer advice; they form partnerships. And above all, they deliver results.