A Veteran Strategist With 15+ Years Of Experience
Zac Petkanas, President of Petkanas Strategies, is a highly-regarded leader in the field of strategic communications, with more than 15 years of on-the-ground experience on Capitol Hill and across presidential, Senate, congressional, gubernatorial, and advocacy campaigns.
He served as Director of Rapid Response for Hillary Clinton’s 2016 campaign and Communications Director for Senate Majority Leader Harry Reid. As Senior Advisor to the Democratic National Committee, he conceived, built, and ran the acclaimed Trump War Room, a groundbreaking initiative designed holding the newly elected administration accountable during its first 100 days.
Over the years, Zac has lent his strategic expertise to a wide array of clients and partners: from members of Congress to CEOs to candidates for high office to advocacy organizations trying to make a difference. He believes strategy should drive every decision.
The Petkanas Strategies War Room
Zac is a seasoned tactician and is known throughout the political world for his storied “War Rooms” – dedicated operations to tackle an issue or campaign combining strategy, communications, research, partner coordination, and rapid response. Zac and his team have built and run dozens of these War Room throughout the years, including around the COVID-19 pandemic, the Mueller Report, both Trump impeachments, immigration, voter suppression in key states, passing the Inflation Reduction Act, Supreme Court nominations, and various short-term crisis scenarios.
The Petkanas Strategies Difference
What sets Petkanas Strategies apart is our reliable strategic support for your communications programs, backed by Zac’s 15-plus years of experience in the field of communications and his smart team of operatives. When you collaborate with Petkanas Strategies, you gain more than a consultant—you gain a strategic partner vested in your success, capable of thinking about your brand’s long-term trajectory as well as immediate challenges.
In a world where effective communication can be the determining factor between the success and failure of a campaign, Zac Petkanas is the strategist you want in your corner. He and his firm doesn’t just formulate plans; he implements them. They don’t merely offer advice; they form partnerships. And above all, they deliver results.